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← Capabilities CAP-05

Framework / CMS migrations · no SEO loss

Re-platforming

Move from WordPress, Drupal, or a creaky bespoke stack to something maintainable — without losing rankings or breaking links.

DOC. IDCAP-05
REV
7.4
STATUS
in production
LAST REVIEW
2026-06-12
METRIC
99.4%
§ 01 How we approach this CAP-05.body

Re-platforming is the highest-stakes work we do. Half the failures are technical, half are political, and the technical half is the easier half. We start with a URL inventory and a redirect map signed off by your SEO team. We migrate content in batches behind feature flags, run an old-vs-new diff every night, and only flip the DNS once organic traffic on the new build matches the old build for two consecutive weeks. We have done this for a magazine, a publisher, and a marketplace.

§ 02 Stack CAP-05.stack
Next.jsAstroSanityStoryblokCloudflare DNS